The rise of influencing personalities on Social Media
otherwise known as ‘Influencers’ has led to the rise of Influencer Marketing.
Influencer Marketing has grown rapidly and involves big
brands working alongside prominent Social Media personalities (mainly on
Instagram and Youtube) to help promote their products and/or services with some
huge brands paying millions per post.
You might be asking
yourself, what does this have to do with the garment decoration industry?
Influencer Marketing is slowly filtering down into the high
street and may soon be cluttering up your Social Media feeds, so it may be
something your business needs to consider in the near future.
To help get you started here are a few simple tips to
consider if you are going to undertake Influencer Marketing:
Do your research and checks: Carry out your due diligence when
researching influencers, research their personal brand, persona and personality
and see if its value align alongside yours. Research fees do not bow to paying
over the odds just because someone has a huge number of followers – there’s
always knowingly or unknowingly fake followers inflating their crowd.
It is out of your hands: The second you get involved with an
influencer; things are essentially being taken out of your control. Regardless
of what you pay you have no control over what they think. Credible influencers
want to provide their customers an authentic experience, work alongside them
and deliver a quality product and customer experience.
Be patient: The results from using Influencer Marketing is very
rarely instant. Trust must be built between both yourself and the influencer
but also between that person and its audience. It is more so a brand awareness
building campaign rather than a direct sales campaign.
Build relationships: You are more than likely to achieve success
using this type of Marketing when a lasting relationship is created. Working alongside
someone long term is likely to build a trusting working relationship and help
you tap into an influencers influence. Manage the costs by starting with small
personalities who may be of value and establish a manageable cost-effective
Think outside sponsored: Influencer Marketing is not all about
sponsored posts and plugging your business and its product. It gives you the
chance to collaborate and curate some content and tailor it as they understand
their audience better than anyone. It may be competitions, them designing their
own promotional products or anything but it will help you establish a deeper
more meaningful long-term relationship.
Twitter lists are one of the biggest hidden secrets in
Social Media, an under-utilised tool to help gain followers and interact with
potential new customers.
The challenge for businesses is the platform itself has over
330m users and over 500m tweets are sent per day through these accounts.
Twitter lists allow you to cut through the cluttered news feeds and interact
with accounts based on interests, keywords and topics (They also give you
the chance to keep one eye on your competition!)
Simply click the three dots (…) next to an account name and
click add or remove from list, this will give you the option to create a new
list or add accounts to an existing one.
Ideal for garment decorators you can group up lists of
potential customers by sector, existing customers, local schools and many other
target customers. Engage with these lists on a regular basis instead of using a
slapdash approach and using your general news feed.
To get started here
are some tips for help with maximising your lists:
- Create separate lists for your target audience –
a list for existing clients, prospects, accounts of interest and so on
- Create a list dedicated to your competition –
keep a track on what your competitors are offering in their Social Media
campaigns and keep a private list to see what is working and what is not
- Grow your followers – as well as creating your
own list it may be likely your account itself will be added to one by someone
else. You can see all lists you are a member of, this will also display all
their followers who may also be a target audience for you
- Find existing lists online – there are tools out
there to find existing lists based on whatever your search might be, use this
and identify existing lists to potentially replicate
If you use Social Media management tools like Hootsuite,
Crowdfire etc you can also integrate your lists and create custom feeds to use
and monitor on an hourly, daily or weekly basis.
Lists require a bit more effort than conventional Social
Media techniques, but the results can lead to an increase in your Social Media
following, increased coverage and engagement which can only be a good thing for
driving traffic to your businesses website.
Your businesses website is no different to your store appearance is everything. Customers will walk past a tired, messy and cluttered
store with minimal or next to no interest.
The same goes for your website!
Customers will click and shop around looking for the simplest user experience
possible. They do not want to be confused, overloaded with
information or be faced with a difficult to use website. In Lehman terms they
want to go online, order their printed t-shirts for an event, work or whatever
the occasion may be and checkout. They are not as excited as most garment
decorators by set up costs, stitch counts and number of colours within a print.
Strive for simplicity and provide your customer base an easy
to use experience, shopping basket and make sure they do not need to search
around when it comes to buying branded clothing.
With that in mind,
here are five tips to help declutter your businesses website:
We do all this for our customers, we make owning a website simple. With clear to use prompts, up to date product information and a clear precise shopping experience an eTrader Website is the only solution for print & embroidery businesses.
Your Home/Navigation Bar: This is the spine of your site and holds it all
together in terms of accessibility. Make the bar a simple to use, informative
tool and do not overload it with options and information. Organise it and make
it concise for your customer.
- Less is
More: Content is a main fundamental element of SEO, but sometimes less is
more. Customers are after quality not quantity, do not bombard them huge chunks
of content and information. Be clear, keep the readers attention and focus on
what information is crucial to them when purchasing or enquiring through your
Remove Out of Date Items: Often one that is overlooked. Simply take a few
moments to remove any out of date seasonal content and campaigns. Keep on top
of your website and ensure that your site looks like it is both managed &
Loading Times: Customers are an impatient bunch and often happy to shop
around over the littlest error. Ensure your website does not take forever to
load, work with your developer or provider to make sure customers can navigate
your website quickly.
Call to Acton (CTA)/Contact Details: Ensure all action buttons and contact
details are visually easy for customers to find. Even if they are struggling a
tiny bit to navigate your website or are stuck for choice on what to order these
will improve your chances of winning the order and not frustrating a potential
To find out more view the rest of our website or alternatively book an online demo by getting in touch on 029 2074 1663 or email firstname.lastname@example.org.
In March Instagram
introduced a brand-new checkout to their app. Consumers can now buy their
favourite products without ever leaving the app, but what does this mean for
the Social Media platform? And how could it possibly affect garment decorators?
But there is a catch, for now anyway…
Instragram checkout is only available for several leading
global brands such as H&M, Mac, Nike and a few others. But this is seen as
the next step in the Instagram strategy, turning influencers and social
engagement into sales.
It works by simply attaching a checkout button to posts
where customers click and simply fill in their details once and they will be
saved for future purchases. This will likely be a popular tool with customers
as its an all in one checkout, where your customer information remains secure
and purchases can be completed without going to an external site.
Of course, there are limitations. This feature requires
heavy investment and is only currently available to some of the worlds leading
brands at a substantial cost.
The biggest drawback however is the customers effectively
become Instagram’s as consumers are using their checkout and not the brands
checkout. Problematic for businesses looking to manage their sales funnel and
manage their conversions the brands currently using the checkout will not be
able to identify users, their behaviours or any complex information, they will
only receive the basic order details.
While this is only at very early development stages working
with big brands, who is to say it won’t be introduced to businesses using
Instagram for their Marketing & Advertising?
The garment decoration industry is a highly visual one,
companies using Social Media to sell their print and embroidery rely on imagery
of previous work and case studies to push their business and their quality. The
checkout itself if introduced for small businesses would be an ideal fit for
With UK businesses already spending millions of pounds on
engaging with influencers and Sponsored Online Advertising on Instagram there
will be some that will see this as a step in the right direction where you can
measure Return On Investment (ROI) can be measured in a more quantifiable way.
are used by Marketing departments to manage both the businesses workload and its
These tools allow you to share projects, ideas, news and communicate with
other members of your team all within one common space.
In this blog we will look at some of the best collaboration tools available and how they can help your print & embroidery business. Here are some of the best examples:
This allows users to organise work as well as generate ideas. Simple to use, visually pleasing and ideal for growing ideas Trello is an easy to manage and maintain project management tool for SMEs.
One of the most recognised communication programmes Slack makes communicating to your team simple. Slack integrates with Dropbox, Salesforce and many more pieces of software and allows users to share files, ideas and conversations all in one place.
Like GoToMeeting this allows users to set up meetings remotely wherever they are working and on any device. But Join.me also allows users to collaborate and share ideas with a whiteboard feature which can be used communally.
An all in one project management tool Asana is ideal tool to streamline your business. The software allows users to track, organise and manage work in one place. Focusing on productivity, Asana also can set up to do lists, targets, summaries and set reminders for any ongoing projects plus offering handy integrations with the previously mentioned Slack, Dropbox and many other integrations.
This web-based app is identical to Slack in that it provides an easy way for your team to communicate and share files. Different teams with different viewing permissions can also be set up so users only see what is relevant to their project or role but what makes it stand out is it is in fact FREE of charge to sign up and use. Of course, it’s a Lite version and has it limitations but offers customers a cos- effective way to increase productivity.
Available both on the web and through a smartphone/tablet ProWorkflow offers flexibility and versatility in its software which makes it popular across many industries. Task management, time sheets, alerts are available alongside sharing and communicating tools for colleagues. What separates this from others is the interface is that it offers resource management as well as managing the workflows users plus it offers a GANT chart type display looking at project progress to ensure users hit any deadlines.
While there are lots of pieces of software out there, the majority offer free trials and live demonstrations which outline how they can be used alongside your business.
Before you make any decisions, do your research, take your time and arrange for some of these to see which collaboration programme works best for your budget, its requirement and its specification.